The NOS Management and Budget Office (MBO) provides timely value-added public service, leadership, operational oversight, and system coordination of financial, administrative, policy, communications, and product delivery and services for National Ocean Service and NOAA ocean communities.
In Fiscal Year 2021, NOAA Planet Stewards (NPS) saw a 44% increase (from 17,000 to 24,500) in subscribers to its online newsletter, The Watch, making it the most subscribed education focused e-newsletter at NOAA.
Despite enormous disruptions at schools nationwide, NPS educators made significant contributions to the protection and conservation of natural resources. NSP educators worked with students, families, and the public in 10 states to address local environmental issues including, but not limited to: marine debris, water quality, stormwater abatement, and atmospheric carbon reduction. In addition to the 3,397 K-12 and 156 postgraduate students, 283 educators and 1,075 volunteers and family members were involved in these hands-on activities. Students spent 11,445 hours learning about the science related to their projects and 8,411 hours engaging in stewardship activities. During NPS projects, over 1,275 pounds (578 kilograms) of marine debris were removed from beaches and wetland areas, including 7,245 cigarette butts and 2,020 small plastic pellets. Over 1,755 native trees and shrubs were planted. These and other activities led to a calculated reduction of over 10 tons (907 kilograms) of atmospheric carbon dioxide and the interception of 40,071 gallons (182,166 liters) of stormwater.
In addition, educators completed over 672 hours of synchronous and asynchronous learning and planned to share what they learned with over 3,000 students and colleagues. And through its partnership with NOAA’s Center for Coastal and Marine Ecosystems, NPS supported undergraduates at five minority-serving institutions as they researched the role of living shorelines in protecting vulnerable coastal communities in the Gulf of Mexico.
In FY 21, NOS Instagram followers increased 8% (from 102,626 to 111,790 followers). The number of NOS Facebook page “Likes” grew 1% (from 119,229 to 120,838). The number of NOS Twitter followers grew 2% (from 187,016 to 190,530), while lifetime video views on the NOS YouTube Channel almost doubled (from 3,757,844 to 7,428,022). One video, Rip Current Science, is responsible for three million of those views. This year marked the ninth 30 Days of the Ocean campaign to celebrate World Ocean Day and National Ocean Month in June. The most popular posts on Facebook and Twitter included high water level warnings (252,499 views) and aerial imagery (>400,000 views over several posts) for Hurricane Ida. The year’s other top posts celebrated Earth Day and announced the new rip current forecast and the Gulf of Mexico hypoxia forecast.
Traffic to the NOS website increased 13% in FY 21 compared to the previous fiscal year. Google searches accounted for 725 million impressions in FY 21. This means that 725 million people were presented with NOS page results based on the search terms they used. Of that 725 million, 13.7 million people clicked on a link to get to the NOS website. The NOS website average ranking on Google search pages is 7.3, which means that NOS pages are overwhelmingly presented near the top on the first page of Google results when people search for ocean- or coastal-related terms or phrases. This applies not only to the U.S., but for the entire English-speaking world.