NOS Management and Budget

The NOS Management and Budget Office (MBO) provides timely value-added public service, leadership, operational oversight, and system coordination of financial, administrative, policy, communications, and product delivery and services for National Ocean Service and NOAA ocean communities.

NOS Website Enjoys More Than 19M Visitors

NOS Priorities: Increase U.S. Coastal Resilience; Make Equity Central to Our Mission; Accelerate Growth of the Ocean Enterprise and the Blue Economy; Conserve, Restore, and Connect Healthy Coastal and Marine Ecosystems

The NOS website had about 19.2 million visitors in FY 23. Google searches accounted for 730 million impressions in FY 23. This means that 730 million people were presented with NOS page results based on the search terms they used. Of that 730 million, 12.1 million people clicked on a link to get to the NOS website (compared to 1.5 million in the previous fiscal year). The NOS website’s average ranking on Google search pages is eight, which means that NOS pages are overwhelmingly presented near the top on the first page of Google results when people search for ocean- or coastal-related terms or phrases. This applies not only to the U.S., but for the entire English-speaking world.

NOS Social Media Presence Tripled on LinkedIn in FY 2023

NOS Priorities: Increase U.S. Coastal Resilience; Make Equity Central to Our Mission; Accelerate Growth of the Ocean Enterprise and the Blue Economy; Conserve, Restore, and Connect Healthy Coastal and Marine Ecosystems

In Fiscal Year 2023, NOS Instagram followers increased 16 percent (from 128,841 to 153,932 followers). The number of Facebook page “likes” grew 3 percent (from 128,309 to 132013), the number of Twitter followers grew 5 percent (from 200,496 to 209,938) and our newer LinkedIn account grew a whopping 162 percent (from 5,028 to 16,900 followers). We had our tenth National Ocean Month campaign in June to celebrate World Ocean Day and World Hydrography Day. The most popular posts on Facebook and Twitter included posts celebrating notable holidays like Earth Day and St. Patrick’s Day.

NOS Education Has a Banner Year Engaging Teachers, Students and the Public

NOS Priorities: Increase U.S. Coastal Resilience; Make Equity Central to Our Mission; Accelerate Growth of the Ocean Enterprise and the Blue Economy; Conserve, Restore, and Connect Healthy Coastal and Marine Ecosystems

NOS Education online resources were visited over 2 million times in FY 23. Direct searches and social media links accounted for over 785,200 of those visits. It was also a banner year for NOAA Planet Stewards. Subscriptions to The Watch increased 44 percent — with 43,000 members, this product continues to be NOAA’s most popular education-focused newsletter. Through “Science Update” webinars, a monthly book club, multi-day workshops, and presentations, almost 800 educators participated in over 2,150 hours of science and stewardship professional development. In addition, NOAA Planet Stewards educators worked with students, families, and the public to address local environmental issues, including marine debris, habitat restoration, invasive species removal, and atmospheric carbon reduction. These activities involved 1,816 elementary through university-aged students, family members, and volunteers, who spent over 13,750 hours learning the science related to their stewardship projects and engaging in hands-on activities. Participants removed over 620 pounds of marine debris, including microplastics, from beaches and wetland areas. Over four acres of coastal dune, saltmarsh, seagrass, mangrove, eastern forest, and urban habitats were restored through marine debris and invasive species removal, and 134 trees and 6,900 native shrubs and grasses were planted. The restored habitats are estimated to sequester over 72 metric tons (158,733 lbs) of CO2 over the lifetime of the native trees, shrubs, and grasses planted there.